World 01
DOGMA Signature
The darkest and most symbolic expression of the house. Añejo with agave syrup, black on black, copper on shadow.
Explore Signature
DOGMA
Where Myth Becomes Spirit
Tequila, Jalisco✦ 100% Blue Agave✦ DOGMA Tequila✦ Where Myth Becomes Spirit✦ Two Expressions of Mexican Identity✦ NOM 1489✦
01 — The Belief
A belief
made visible.
DOGMA was created for those who believe a spirit should carry meaning beyond the bottle.
Rooted in the cultural depth of Mexico and interpreted through a contemporary lens. It can express origin, transformation, artistry and time — and turn mythology into design, and design into experience.
Every DOGMA expression begins with this belief.
Read our dogma
Two worlds.
One Dogma.
Two expressions of Mexican identity · One belief in transformation
World 02
DOGMA Contemporary
Four expressions in one visual language. Colour, ornament and contemporary Mexican design, made collectible.
Explore Contemporary
02 — World One
DOGMA Signature
Añejo with Agave Syrup
The boldest and most symbolic expression of DOGMA.
Aged tequila, rounded with agave syrup and presented through the darkest visual language of the brand. Dark. Complex. Unmistakable.
Explore Signature03 — World Two
Four expressions.
One visual language.
Blanco, Reposado, Añejo and Extra Añejo, interpreted through colour, ornament and contemporary Mexican design. Each reveals a different stage of tequila. Together they form a complete and collectible family.
04 — The Idea
Transformation
The agave is transformed by slow cooking. The liquid by fermentation and distillation. The tequila by time and oak. The symbols by design. The bottle becomes an object, the tequila becomes an experience, and a moment becomes memory.
05 — Craft & Origin
From earth
to spirit.
Six stages separate a mature agave from a finished bottle. Each one is a transformation, and each one leaves something behind in the glass.
See the process
01 Agave
Blue Weber agave from Tequila, Jalisco, cut only at maturity.
02 Cooking
Slow heat turns the plant's starches into fermentable sugar.
04 Distillation
Copper and heat separate what stays from what goes.
05 Oak
American oak gives colour, spice and texture — and takes away edges.
06 — Design & Symbolism
Every element
carries meaning.
Quetzalcóatl. The alebrije-inspired pattern. Peacocks. The sunflower. The agave. Geometry. Nothing on a DOGMA bottle is decoration alone.
Read the symbols
The two worlds do not share a symbolic system. Each says something different, in a different language.
Signature speaks in myth
Quetzalcóatl, engraved line work and the DOGMA isotype. No colour, no flowers — transformation told through metal, shadow and geometry.
Contemporary speaks in ornament
Peacocks, sunflower, agave and alebrije-inspired pattern. Beauty, vitality, origin and imagination, told in full colour.